Whether it’s a journal notepad, sticky notepad, or a notepad for a to-do list, we here at Captain Notepad have a whole host of promotional notepads that you should add to your list of marketing products. Small, tangible, and thoughtful gifts can be a hugely powerful advertising tool if you know how to create and distribute them in the best ways. 

But how do you go about creating your own branded items like promotional pens and notepads? How do you make sure you use the marketing item as effectively as possible? 

Let’s discuss the all-important things you should keep in mind. 

Why are branded notepads so great for your business?

Captain Notepad sees firsthand how effective promotional notepads can be for your business and your brand identity. Although promotional notepads are a promotional item that’s relatively cheap, they are still wonderfully cheerful! They can have a huge impact on your marketing objectives, just as long as you implement them into your strategy right. So why are branded notepads so great for your business after all?

They’re versatile

Everyone needs to use a notepad at some point. Whether it’s at home or work, there’s a whole range of reasons why you might need to grab a pen and get writing. Best of all, promotional notepads can be gifted in many ways too, whether it’s a customer loyalty gift to say thank you, a prize giveaway at a convention, or even a sales incentive.

They’re a chance to promote your brand

Once any branded promotional item reaches the hands of a customer, your brand name becomes more visible. Whether the item is branded with your logo, slogan, message, or simply your brand visuals, the true value of a promotional item is to make the recipient think of you once they require the products or services that you provide. 

Your customers will love them

Perhaps most importantly, your customers will absolutely love their new branded notepad. What’s more, a branded notepad is genuinely valuable and useful. They’re not just another flyer or newsletter coming through the letterbox simply destined for the trash. 

1. Make sure you choose the right type

The ideation process is often the biggest challenge that marketers face. That’s why you should always think of promotional products first, like customizable branded notepads and branded stationery. They’re a sure-fire way of giving your marketing efforts a real boost. But what type of custom branded notepads are best for your marketing ideas and plans?

For example, here at Captain Notepad, our selection of customizable notepads include industry-specific themes, such as:

The list goes on!

What’s more, our promotional notepads come in so many different shapes, sizes, colors, and materials too, including:

  • Memo Cube Pads (for looking extra-cool on your office desk).
  • Eco-friendly Notepads (for those who are eco-conscious looking to make a difference).
  • Sticky Notepads (for when your all-important daily reminders). 

In terms of the design processes, you can leave it up to us. We have a huge selection of amazing branded notepads. All you have to do is simply click on your favorite and customize it at the next step.

2. Think about how and why they will be used

Captain Notepad’s promotional pens and notepads come in handy in many unique ways too, including:

There’s a notepad for every type of occasion and purpose too. You can choose to gift your branded notepads in any way you see fit, whether it’s a thoughtful birthday present to a client, a small giveaway at a new store opening, or even a simple mailing gift to say a quick hello to your customers through the post. 

Captain Notepad just has one all-important rule that we think all marketers should follow when creating branded notepads: make them memorable! Catch the attention of the recipient by making them creative and fun. It’s all about making sure you stick in their minds, even long after they receive the notepad itself. 

3. Think about how many you’ll need

Once you’ve decided what type of notepads you love and how they’ll be used, next decide on how many you need. The quantity of your order all depends on the audience you want to reach and the scope of the strategy you’ve got in place. For example, you might plan to simply hand a few out to any customers who visit your store, or you might send the notepads out to your entire email contact list via post.

Just remember to properly size up your order to make sure you don’t order too many or too few!

If you want to be extra-economical with your notepad order, go for promotional notepads that are cheap. We sell a range of cheap promotional notepads that might save you money if you’re planning. Check out our value range of custom notepad sizes.

4. Think about how you will distribute them

Lastly, you need to figure out how you’ll distribute your branded notepads to maximize engagement with them. So here are a few ideas of how you can get them into the hands of your customers or clients fast, creatively, and effectively:

  • Send them via the post as a seasonal holiday gift.
  • Send them via the post as a simple token of care and love.
  • Give them away to anyone who visits your booth at industry events.
  • Use them as a prize giveaway.
  • Use them in a customer rewards scheme.
  • Reward your employees and show your appreciation.
  • Give them away at grand openings or product launches.

Browse our wide variety of notepads today!

If you’re still unsure about how to create, design, order, and distribute your own branded promotional pens and notepads, look no further than our selection! We have a notepad of all types, for all occasions, and for all businesses. Browse our products now to find the right fit for your marketing plans. 

We know how time-consuming life can be these days. So trust us to do all the work for you. Simply choose the right notepad for your business and add any customizing instructions to the order. You can add your logo or write out brief specifications. After we’ve received your order, one of our creative designers will send you a proof for you to check out and give your seal of approval. Once we know you’re happy, we’ll get to work.

In the meantime, please feel free to get in touch if you have any queries about the branded notepads we stock and create. We’ll be happy to help!