Never underestimate the power of branding and promotional materials for your business. A company that has a solid and recognizable brand is a company that makes even more intelligent business decisions. Investing in promotional materials for business branding is undoubtedly a wise choice all businesses should make!

Building an effective marketing strategy starts and ends with knowing your corporate identity inside out. And to reach your target audience and deliver a clear message, you need to open your mind and think about the best marketing techniques at your disposal.

Unsurprisingly, company marketing materials are an effective way of getting your brand name and message out there to the world. 

When it comes to promotional materials for business marketing, you can use so many different branding items, whether big or small, novel or valuable; branding materials are a superb addition to your marketing strategy. You’ve just got to know which ones to choose and where to distribute them.

Let’s explore why corporate marketing materials are so critical for your brand identity. Captain Notepad sees firsthand just how effective branded items can be!

The Importance of Corporate Identity

What is corporate identity? Well, aside from a brand name and logo, your company should have its own solid identity that people instantly recognize and understand. Corporate identity comes from expressing your company values and developing a visual style that’s distinctly yours. 

Let’s take a look at why it’s so important to have a robust corporate identity. 

1. Showcase your personality 

Your corporate identity is your chance to showcase your company personality. Find what makes your business unique and own your individuality with pride. A strong corporate identity should evoke feelings and emotions, creating a tone of voice that resonates well with your target audience. You can certainly show off your personality with customized branded marketing materials. 

Our business cards are the perfect starting point for stamping your corporate identity.

2. Raise brand awareness

Your corporate identity comes as a package deal. The more visible your brand is, the more an audience will notice you. Building brand awareness the right way comes with knowing what your corporate identity stands for and using the best marketing techniques to reach the right people. Be memorable and build trust by promoting why your services/products are so valuable.

Read how you can jazz up your marketing solutions with our Captain Notepad products!

3. Stand out from the crowd

In today’s competitive market, you need to stand out from the crowd of competitors. Your corporate identity should communicate why you’re different from other brands. Position your brand as the very best by building a corporate identity that’s creative, coherent, and consistent. Companies that are confident and self-assured are the brands that people will rely on. 

How Can Branding Materials Help?

Don’t overcomplicate your marketing efforts. In a world where digital marketing is dominating, perhaps it’s time to go old school and invest in traditional branding materials? Sometimes successful marketing can be as simple as handing out branded office items, like stationery, coffee mugs, or notepads. 

Let’s take a look at the reasons why a selection of branding materials should be where your next marketing plan lies:

1. Expand your visibility  

Spreading the word about your company comes easily with distributing your branded materials. It’s all about creating a buzz around your brand, making sure your potential customers know who you are, and recognizing your name and logo. What better way to expand your visibility than generously sharing branded marketing materials? Friends, family, and acquaintances are more likely to recommend your brand if you’ve already won them with a branded gift! 

Browse our wide selection of promo items that make perfect gifts!

2. Be valuable

A valuable and helpful brand is a strong one. Your corporate identity should be centered around helping your customers and delivering goods and services that people can make great use of. That’s where corporate marketing materials can come in handy! You can never have enough office essentials like pens, journals, or even sticky notepads, so be the brand that offers a genuine helping hand! Flyers and brochures will likely get thrown straight into the trash, but desk essentials are always needed!

3. Give your thanks 

Customers love a brand that reaches them on a human-to-human level. Your corporate identity should be professional but also likable. Reaching out to customers with branded materials is the perfect way to build likability. You can send a special thanks in the post with a branded gift, or you could have exclusive prize giveaways to treat your most loyal customers. Most importantly, you can give your employees a well-deserved pat on the back for their hard work. Whoever the recipient is, show how you’re a brand that cares.

4. Share your message

Printed marketing materials allow you to share your company message and brand values with an audience willing to listen and take notice. So speak volumes and make the most of the opportunity. Some of the best ways to distribute your products are: 

  • Direct mail - Make use of your mailing list by sending your products to customers/clients in the post. 
  • Special Events - Social gatherings like grand openings or product launches are the perfect opportunity to hand out free token gifts.
  • Conventions/Trade Shows - Meet fellow industry professionals and use the time and place to hand out promo items and draw new customers/clients. 

Choose Captain Notepad for Your Company Marketing Materials 

Captain Notepad can provide you with all the printed marketing materials you need to solidify your corporate identity. Best of all, our enormous selection of office supplies and promo items are customizable to suit your brand. You can add your brand name, logo, slogan, and message for extra-special branded materials that pack a promo punch.

After submitting your custom design requests, we’ll send you a proof within 24 hours for you to approve. Once we know you love it, we’ll start producing your very own Captain Notepad branded materials ready to be delivered. It’s as simple as that!

Please do contact us if you have any queries or you need any support with your purchase.