Your brand statement is powerful. It's the statement you make to your customers and target audience that lets them know what to expect every time they interact with you and your employees, products and services. This statement should be seen on all promotional materials including notepads, magnets, pens, etc.

In this three part series, we’ve talked about branding your business, and being creative to make your business stand out. In this post, we address your customer and knowing your market and community. Using personalized notepads are a great way to set yourself apart from your competition, but it’s more than just creating a unique notepad, it’s knowing how, when, and where to use them.


Know your market

Take a moment to jot down a description of your typical customer. Include their age, gender and income level. What kind of mindset do they have? Do they gravitate toward certain brands? If so, which ones? Why do you think that?

You can base your description on casual observation of your current customers or dig deeper on the Internet for more in-depth research. In addition, your local chamber of commerce might be able to give you statistics about a specific neighborhood or town. Chances are you know who buys from you already. When you have a clear picture of who they are, you’ll be able to tailor your marketing promotions to others like them.

As for your promotional material, look at styles that match their interest. Are they eco-friendly notepadsliving in a hip urban area or are they traditional living in the burbs. At Captain Notepad, we have options to fit all those needs so that you can customize your promotional materials to your customer.


Be professional

It sounds obvious, but you’d be surprised how many small business owners try to cut corners when ordering promotional items. We get it. You are busy running a business. But when ordering something like notepads, which most people hang onto, it’s important to take the time to make sure your customized logo and contact information are printed correctly.

Be sure to use your company’s most current and approved logo. This is especially true if you’re part of a franchise or larger corporation (The same, of course, holds true for taglines or advertising slogans). After all, would you buy something from a place still using a logo from 1989? It tells prospective customers that you’re cheap or don’t pay attention to details. Always present your business professionally.

There’s one more reason to align your marketing materials so they comply with corporate branding guidelines — you can ride the coattails of recognition from their big-budget, national advertising campaigns.


Support the local community

Teaming up with others in your local community is time-tested strategy to expand your marketing reach. It’s not what you know; it’s who you know, as they say. And chances are, your neighbors are hosting some sort of fundraiser or community event. Having 50-sheet journal notepads customized with your contact information on hand are perfect for their goodie bags or giveaways at service auctions, after-prom parties and awards banquets.

Giving away handy-dandy custom notepads creates invaluable goodwill. People like to patronize local companies that give back within their community, and every time they use your notepads, they will think of your business.


Notepad Order Cheat Sheet

Our talented designers will set up a proof and email it to you for approval within 24 hours. Plan on 7 to 10 days, plus 3 to 5 days shipping for your completed order to arrive. For more information, check out our list of frequently asked questions or contact or customer service dept. at 1-888-268-7237 and [email protected].

Here’s all the information you need to have one hand:

  • Contact information: Name, cell phone, email, Web site, physical address
  • Marketing message: Is this a thank-you gift or an acquisition promotion?
  • Quantity of notepads
  • Company Logo—We accept JPG, TIF, EPS or PDF with fonts embedded at 300 dpi.


With our reliable service, superior printing methods, fast and reliable team and unbeatable prices, Captain Notepad is known all over the world as a superior supplier of promotional materials and custom printed notepads. Don’t forget to follow us on Facebook, Twitter, and Pinterest for special deals and amazing tips for using promotional materials.