Let’s face it. Marketing your business is tricky. Your budget is limited. And you don’t have time to reinvent the wheel. Differentiating yourself from your competition, however, is crucial to your success. In this three part series, we will discuss ways for your business to stand out using something as simple as professional notepads.
Standing out today is harder than ever. Did you know the average person has to read a message 7 times before they remember it? And that’s just the average. So repetition is the key to increasing the chances of prospects and customers remembering your name.
At Captain Notepad, we have some ideas that are sure to help get your business noticed. Everyone can use an extra notepad for jotting down ideas, making lists and keeping track of their busy lives. The great thing is, you can add whatever you want to your custom printed notepads, from your business name and logo to pictures, a calendar, important phone numbers, sports schedules or marketing messages. The possibilities are endless. Custom printed notepads featuring your company’s logo and contact information may be just the thing to help them remember YOU.
In this first part of the series, it’s all about your brand.
Brand your business
Why can people tell the difference between Starbucks and Dunkin Donuts? Sure, both chains spend a fortune advertising their coffee to the masses. But are their ads really about the coffee? Or are they geared to a particular kind of person?
Starbucks models itself after a European fine café, offering strong, specialty drinks with fancy pastries. Dunkin Donuts, on the other hand, is coffee for the everyday working person. Sure the coffees are flavored, but you order them in the standard American sizes: small, medium and large. Have you ever noticed that people prefer one chain to the other?
It’s the same in any business, whether it’s hospitality or real estate. People get attached to brands. Ask yourself: how is your brand different from your competitors? Are you the most experienced? Have the best reputation for quality? What sets you apart? Make sure your key differentiator is included in all of your marketing materials.
Offer something useful
Good salespeople get into the mindset of their customers. Business travelers, for example, are always looking for ways to ease the pain of traveling. Homeowners may need help managing a renovation project. And keeping track of to-dos, in general, is a constant challenge for most people.
So why not offer your prospects something that makes managing their lives easier?
At Captain Notepad, we offer hundreds of options for custom printed notepads. Choose from a variety of pre-designed styles featured on our website that are geared towards the business traveler:
- The Honey-Do List
- My Packing List
- Follow up with…..
- 2015 Goals
Or maybe your customers are more of the do-it-yourselfers. Is your hotel hosting a conference for engineers? How about graph paper custom notepads.
Browse through our notepad product list to find the right notepad for you and your business. From Real Estate to Hospitality and everything in between, we have you covered at Captain Notepad. Stay tuned for our next blog post in this three part series, where we will be discussing how to be creative with your custom printed notepads, so that you can stand out from all the rest.