When was the last time you looked at your website, we mean REALLY looked at your website? Real estate agents can’t obtain the email addresses of site visitors if your website doesn’t ask for it. On average, you can expect to obtain addresses from approximately 10% of your website visitors just by doing the following.
- Side Bar – This is a commonly used widget that appears in the side bar menu in a column on the left or right side of the screen. This is a great place to present as an opt-in form to allow visitors to subscribe to the site.
- Pop-Up – These are boxes that suddenly appear on the screen in front of website content asking for an email address in exchange for something like free content or advice.
- Slide-In – Similar to a pop-up, except this plugin enables a widget to slide across the front of the screen before asking for an email address. Slin-ins are also great for advertising contests for prizes or a free service you might offer.
- Hello Bar – This is a lead capture bar located at the top of the screen advertising more content. Once clicked upon it asks for an email address to take the visitor to the promised content. Use Hellobar or Sumome for free.
- Footer – Similar to Hello Bar, but this is a static widget that appears at the bottom of the page or at the end of blog posts asking visitors to subscribe to your blog or website to receive regular content.
- Content Upgrade – Give away premium or additional content in exchange for a website visitor’s email address. This feature is also ideal for prior to allowing visitors to start property searches.
- Welcome Gate – Ask for an email address on your website’s home page before granting access to the site. Visitors have the ability to click right past the gate, but many enter their addresses instinctively.
These methods for capturing website leads are free and can be installed easily to any website. And with any website, it’s important to capture your audience with engaging content and easy to move through navigation. When you have your website ready to go, we suggest including giveaways or promotional items to help engage your audience. Captain Notepad offers an array of customized notepads that will fit any need and style. Contact us today to learn more about custom notepad printing.