So, you’ve decided to make the fantastic decision of investing in promotional materials for your brand. Notepads are a universally-used and popular product that suits businesses in any industry – and can be used in various ways and settings. But to ensure that your notepads impact your audience, you need them to be the best they can be. How do you do that? By customizing them, of course. Personalized notepads and other items tie everything together nicely, so your customers will positively associate with your brand and remember you.

We’ll examine why customized notepads are crucial for your business – and explore three ways to upgrade these classic marketing materials. Let’s get started!

How to Make Notepads Sell: Personalization

Before we dive into how to make personalized notepads stand out, we first have to cover the power of personalization. 

If your marketing materials – be it T-shirts or magnets, bottles or stationery aren’t relevant and linked to your brand, the main goal of building brand awareness simply can’t be achieved. That’s why personalization is so important – according to a 2016 ASI study, 85% of consumers remember companies that give them personalized items. So, an essential part of ‘selling’ your promotional notepads to your customers lies in making them relevant.

How to Make Notepads Unique

It isn’t just enough to slap your brand logo on a notepad. You'll need to get creative to make your personalized notepads stand out. Luckily, we’ve got three ways to take your notepad from standard promotional material to your brand. 

Play Around with Shapes

Firstly; there’s the shape of your personalized notepads. While traditional square personalized notepads are a classic design, they’re also the most common. If you want to make your notepads stand out, their shape of them is a great way to differentiate your brand.

Plus, you can choose a design that reflects your brand personality – whether you model your notepads from your logo or a shape that relates to your business offering. Let’s look at some examples below.

  • If you’re a realtor or work in property management, our house-shaped notepads make the perfect base for your branded notepads.
  • For a seasonal marketing strategy, why not try notepads in the shape of a pumpkin to spread your brand message?
  • If you still want to stick to a more traditional but slightly different shape, a circle is a great choice. It provides the perfect canvas to showcase a brand logo – and can be used with various designs.

Try Different Sizes

If you want your personalized notepads to sell, make sure they’re usable for your target audience. It’s here that adjusting the size of your notepads will make them stand out. For example, if you know your customers have families and are likely to use your notepad to write their grocery lists, you could choose a rectangle-shaped notepad size that’s slightly longer and thinner than a standard pad. On the other hand, opting for a smaller size might make your notepads more portable – and mean that they’ll be better suited to busy people who are always on the go. Having a notepad in your bag will always be helpful! 

Here are some of the notepad sizes you can choose with us at Captain Notepad:

  • 3” x 3” small square pad that works great with simpler designs.
  • 3.5” x 8.5” narrower, taller notepads can be personalized in various ways and make great to-do lists.
  • 18” x 12” pads can be turned into calendars easily or provide the user with a versatile notepad and lots of space for notes, ideas, and scribbles.

Add Function to your Personalized Notepads

The last strategy to level up your personalized notepads is by adding a dual function. Sure, a notepad by itself is super versatile, but sometimes that also leaves your audience not knowing precisely what to do with them. Giving a dual purpose will ensure that your consumers have a specific use. 

And the great thing is that adding a dual function won’t impact costs and can be easily implemented – even with something as simple as design. Let’s look at some ways to upgrade the classic notepad…

  • Coloring notepads make your notepad a fun, relaxing, and stress-relieving tool for whoever receives it.
  • Engineering pads for service businesses working with technical clients and notepads with practical graph paper can be a great choice. 
  • Grocery list notepads if your target customers have families. A notepad that doubles as a grocery list will be the valuable product they didn’t even know they needed.
  • Sticky notepads are an excellent option for providing customers with an easy way to take little notes or messages.
  • Magnetic notepads have the extra function of being a magnet! This could be a super helpful addition to your notepads so that your customers never lose their pad – plus, it keeps them from getting lost in kitchen draws.

So there we have it – three easy ways to upgrade your personalized notepads.

No matter how you design your notepads, remember that you’ll still be able to showcase the best of your brand. Whether it’s with a simple design providing your customers with contact details or a more creative concept to show off your brand personality – you can do it all with Captain Notepad.

Create your Memorable Personalized Notepads with Captain Notepad

Are you ready to get creative and print your personalized notepads for your business? Get started today with Captain Notepad by browsing our extensive collection of designs and notepad templates. 

If you’ve got your design, great. And if not, no worries – our in-house design team can help whip up a beautiful design at no extra cost. Get in touch with us today, and we’ll work with you to create the perfect personalized notepads for your brand.