The first and the most valuable marketing tool to an entrepreneur is a business card. For some, it may be trivial, but ignoring the vitality of a business card is at the peril of the entrepreneur. The first rule of strategic marketing is being unforgettable, and the business card being the first marketing tool at your disposal, it has to have elements of being unforgettable. Unfortunately, many business cards are just a blend of poor color and font choice, and fail to have that factor that make it stand out from the rest. Let us examine ways of designing creative and unique business cards that are sure to stand out.

 

  1. Be visual. A simple card with a company logo on the top left corner is a boring layout that has done and overdone over the years. It communicates nothing about you or your company. The creative use of graphics or images captures the eye and draws the cardholder’s attention. It not only creates curiosity but also communicates taste and class of the business.
  2. Add utility. For marketing purposes of your products or services, include a mini-brochureunique business cards or catalog on your business card. It does not have to include every detail of your business, rather it should tell the cardholder what you do even before he or she asks you. Essentially a unique business card should not only be a pretty design, it should also be useful to whomever you hand it too.
  3. Merge your online and offline worlds. Your professional business card should be a gateway to your online and in-person presence. Adding a QR code that directs people to your website or relays your contact information is a plus since it speeds up the process of communication and is convenient especially for time conscious clients.
  4. Include your social media. Businesses are embracing social media platforms to engage with clients and share their stories. Therefore, in a unique business card design, include your Facebook page or your Twitter handle. Furthermore, a YouTube channel if you are selling products may be included. While it is important to have your social channels on your business card, it is equally important to sieve out which social channel is important to you and your business. Choose a social channel that both you and your target clients are most likely to engage.
  5. Make your card a call for action. Often, an entrepreneur will design a cool business card and have it printed repeatedly. While this will reduce the time he or she puts on designing a new card, it limits the entrepreneur in result-oriented marketing. You should consider designing cards for different occasions and events. For instance, if you are a real estate company in a trade fair, customize your realtor business card to that event as a campaign strategy to call for more clients. If you are an events organizing company, hand out cards that invite potential clients to check out photos of your previous successful party.

 

Unique business cards that are creative and unique to your business are valuable assets to an entrepreneur. They have great potential of ensuring marketing goals are achieved while using a minimal amount of resources and effective use of time. For more ideas on what you can do with your professional business cards, click here. We offer a variety custom business cards to match your unique company.