We’re big believers in the power of company branding. Investing money into brand recognition and awareness always pays back in the end – particularly with a boost in customers recognizing who you are, what you do, and what you stand for.

The most well-known brands put a lot of time, effort, and thought into how their branding and corporate identity are perceived. But how do you master your company branding when you’re a small business in a pond with many other more significant, more instantly-recognizable fish? 

Let’s explore your options.

What is brand recognition?

In a nutshell, brand recognition is the extent to which customers and clients recognize your company in association with a particular service or product. For example, here at Captain Notepad, we think of ourselves as having excellent brand recognition whenever someone needs customized stationery. That’s our forte.

So businesses with the best brand recognition are typically instantly recognizable with a distinct logo, visual, colors, slogan – even a jingle. It’s all about setting your brand apart and building a stronger connection with your customers through easily-identifiable characteristics. That makes sense, right? 

Here are the four best ways to increase your brand awareness. 

  1. Invest in branded materials 

This is a trick we’re well-clued up on here at Captain Notepad: promotional branded materials! With our selection of fully customizable products, you can raise brand awareness and grow your business’s presence in your industry market. 

Handing out our products as freebies is a practical, back-to-basics way of building better relationships with loyal customers and increasing your chances of them returning. The more optimistic they think about your brand, the better your customer retention. 

This is especially true if you customize promotional items with your branding. Having your logo printed on all sorts of products in your customers’ homes is a simple and cost-effective way of constantly being present and visible in their daily lives. 

What are the best types of branded materials out there? Well, our most popular products include

  1. Wield the power of content marketing

Another way of mastering your company branding and corporate identity is through the power of content marketing. This has become a super popular form of marketing in recent years – it’s a creative way of connecting with your audience via engaging content that tells a story about who you are.

What is content marketing? Well, it comes in many different forms, including but not limited to

  • blogs
  • videos
  • infographics
  • ebooks
  • newsletters
  • and more.

No matter what type of content your brand produces, the overall purpose is to build brand recognition by showcasing your expertise and creativity. For example, real estate brands can write monthly eBooks on housing market trends, cosmetic brands can produce YouTube make-up tutorials, and eCommerce brands such as ourselves can write blogs about how fantastic their products are (like this very one you’re reading!).

Whether the content aims to be entertaining, informative, or inspiring, the key is to be of use to your audience and tell a compelling story about why you do what you do. 

  1. Be active on social media

In the tech-driven world we live in, having a significant presence on social media will work wonders in boosting your brand awareness. To be a recognizable brand, you need to make genuine, human connections with your audience – and social media offers a range of platforms to build, maintain, and nurture these customer relationships.  

Being a friendly brand active across all sorts of platforms shows you have a corporate identity that cares about more than just sales and profits. By regularly posting light-hearted videos on TikTok, company updates on Facebook, or behind-the-scenes photos on Instagram, you’re helping your customers learn more meaningful things about your brand – and the people behind it. 

And don’t just upload new posts to stay visible; we recommend interacting with your followers by sharing their posts or replying to comments. This kind of open and friendly customer service will strengthen your company's branding and corporate identity. 

  1. Express your personality

Lastly, it’s important that your company branding is unique and full of personality – and we’re not just talking about a fun and outgoing type of brand – by personality, we mean distinctly and wholly you, whether that’s formal and professional or more care-free and easy-going.

When strategizing your marketing, think about how you can infuse your values, ideas, emotions, and uniqueness into marketing your products and services. Imagine what your brand would be like if it was a walking, talking human –  then express this through your communications. 

Your personality is also showcased through visuals, so spend a reasonable amount of time finessing logos and graphics. After all, these images will be the first thing customers see and notice about your brand – and they’ll also be the art printed on promotional products like ours. So make sure that they’re stellar!

Captain Notepad can help boost your brand awareness

Need a hand boosting your brand awareness? You’ve come to the right place. We firmly believe that promotional items like ours are the first step in building better brand recognition – especially for small businesses looking to get a giant foot in the door amongst already-established companies. 

When used alongside engaging social media campaigns and unique content creation, our promotional products act as a tangible and in-person way of reaching customers in their homes and offices.

All of the items that we sell can be personalized too. Simply upload your art and give us specific instructions if you have any – then our in-house art team will get to work. Once complete, they’ll send you a digital proof within 24 hours for you to check over – and confirm it’s what you were after. 

We’ve not done our job correctly unless we know you’re 100% happy.