die cut notepad

To continue our topic on promotional items that work for your business, we look at how promotional items should be a part of your marketing medium. When was the last time you really looked at your promotional products? Typically, a promotional product (like a die cut notepad) has a company’s name, logo, or message imprinted on the item. Imprinted products that are distributed free are known as promotional products. Whereas imprinted items given as an incentive for a specific action are known as premiums. Look at your promotional products a little closer and look at how you’re using your promotional products. Is it the marketing strategy you intended it to be for? Many times, I see clients giving out items for premiums that should really be giveaways. What’s the difference? Keep reading and you will see why it’s important to know what items are used for what and when. Continue reading →