{"id":423,"date":"2016-12-05T18:50:45","date_gmt":"2016-12-05T18:50:45","guid":{"rendered":"http:\/\/www.captainnotepad.com\/blog\/?p=423"},"modified":"2026-03-31T20:18:28","modified_gmt":"2026-04-01T03:18:28","slug":"customized-notepads-new-year-new-marketing-strategy-part-2","status":"publish","type":"post","link":"https:\/\/www.captainnotepad.com\/blog\/customized-notepads-new-year-new-marketing-strategy-part-2\/","title":{"rendered":"New Year, New Marketing Strategy part 2"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Let\u2019s not forget about your once well-organized marketing strategy. As we discussed in our last blog, <\/span><a href=\"https:\/\/www.captainnotepad.com\/blog\/customized-notepads-boost-business-part-1\/\"><span style=\"font-weight: 400;\">Boost Your Business In the New Year<\/span><\/a><span style=\"font-weight: 400;\">, we looked at different ways to clean up your business to help bring in the New Year on a clean slate. As we continue to look at your business strategies, marketing should be at the top of your list. Most people come across new marketing ideas and try to adopt it and add it to your existing approach. This can leave your marketing strategy jumbled without any clear vision. Not to mention a lot of wasted time, money, and energy. Strategies and tactics tend to accumulate and linger even when they may not be working as well as you\u2019d like. To improve your marketing, you\u2019ll need to clean out some old ways of working, continue reading to see how you can clean up your business and marketing and get ready to take advantage of the New Year to grow your business.<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Here are three questions you should ask yourself.<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> What\u2019s working?<img decoding=\"async\" class=\"alignright  wp-image-218\" src=\"https:\/\/www.captainnotepad.com\/blog\/wp-content\/uploads\/2015\/05\/custom-sticky-notes-300x300.jpg\" alt=\"custom sticky notes\" width=\"190\" height=\"190\" srcset=\"https:\/\/www.captainnotepad.com\/blog\/wp-content\/uploads\/2015\/05\/custom-sticky-notes-300x300.jpg 300w, https:\/\/www.captainnotepad.com\/blog\/wp-content\/uploads\/2015\/05\/custom-sticky-notes-150x150.jpg 150w, https:\/\/www.captainnotepad.com\/blog\/wp-content\/uploads\/2015\/05\/custom-sticky-notes.jpg 330w\" sizes=\"(max-width: 190px) 100vw, 190px\" \/><\/span><\/li>\n<li><span style=\"font-weight: 400;\"> What\u2019s not working?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> What can I improve?<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">You don\u2019t need to review your marketing five times a week, but it is a good idea to do it at least once a year. So let\u2019s assess your marketing:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few questions to ask yourself about your current marketing strategy.<\/span><\/p>\n<p><b>Your Marketing Strategy <\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is your plan working to generate leads and increase sales?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do you have a well defined marketing strategy that helps you achieve the three phases of marketing; Getting Attention, Positioning, and Selling?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do you need to write or rewrite your business plan?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do you need additional information or coaching to complete your small business marketing plans?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What are you going to do to improve your marketing?<\/span><\/li>\n<\/ul>\n<p><b>Getting Attention<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Does your marketing message prompt prospects to contact you?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do your ads, letters, and web site motivate prospects to contact you?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What are your conversion rates?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What steps can you take to improve them?<\/span><\/li>\n<\/ul>\n<p><b>Positioning<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What are you doing to establish your credibility with prospects, to help them know and trust you?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is it working as well as you\u2019d like?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What could you improve?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is the value of your products and services clear to your prospects or do they question you about merits and price?<\/span><\/li>\n<\/ul>\n<p><b>Selling<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How successful are you in selling, that is, in getting commitments for everything from appointments to orders?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What\u2019s your conversion rate of prospects contacted to clients and customers?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do initial sales generate repeat sales and referrals for years to come?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignright  wp-image-36\" src=\"https:\/\/www.captainnotepad.com\/blog\/wp-content\/uploads\/2014\/07\/eco-notepads.jpg\" alt=\"notepads\" width=\"132\" height=\"132\" srcset=\"https:\/\/www.captainnotepad.com\/blog\/wp-content\/uploads\/2014\/07\/eco-notepads.jpg 295w, https:\/\/www.captainnotepad.com\/blog\/wp-content\/uploads\/2014\/07\/eco-notepads-150x150.jpg 150w\" sizes=\"(max-width: 132px) 100vw, 132px\" \/>Once you\u2019ve answered these questions truthfully, now is the time to really start thinking how you can make your marketing strategy even better. Your marketing strategy should help you get more attention, position your products and services better, and ultimately sell and have repeat buyers. Captain Notepad has been assisting small business with their marketing needs for years. Something as simple as a well thought out <\/span><a href=\"https:\/\/www.captainnotepad.com\/blog\/promotional-notepads-marketing-medium\/\"><span style=\"font-weight: 400;\">custom printed notepad<\/span><\/a><span style=\"font-weight: 400;\">, could help elevate your business. Don\u2019t hesitate to <\/span><a href=\"https:\/\/www.captainnotepad.com\/contacts\"><span style=\"font-weight: 400;\">contact us<\/span><\/a><span style=\"font-weight: 400;\"> with any questions on how to promote your small business and take advantage of some of our great deals we have going on right now. We are offering <\/span><b>25% off UPS<\/b><span style=\"font-weight: 400;\"> shipping and much more.<\/span><\/p>\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.captainnotepad.com\/notepads\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"256\" src=\"https:\/\/www.captainnotepad.com\/blog\/wp-content\/uploads\/2021\/09\/personalized-notepads-for-business-1024x256.jpeg\" alt=\"\" class=\"wp-image-831\" srcset=\"https:\/\/www.captainnotepad.com\/blog\/wp-content\/uploads\/2021\/09\/personalized-notepads-for-business-1024x256.jpeg 1024w, https:\/\/www.captainnotepad.com\/blog\/wp-content\/uploads\/2021\/09\/personalized-notepads-for-business-300x75.jpeg 300w, https:\/\/www.captainnotepad.com\/blog\/wp-content\/uploads\/2021\/09\/personalized-notepads-for-business-768x192.jpeg 768w, https:\/\/www.captainnotepad.com\/blog\/wp-content\/uploads\/2021\/09\/personalized-notepads-for-business.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s not forget about your once well-organized marketing strategy. As we discussed in our last blog, Boost Your Business In the New Year, we looked at different ways to clean up your business to help bring in the New Year on a clean slate. As we continue to look at your business strategies, marketing should [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[3,12,13],"class_list":["post-423","post","type-post","status-publish","format-standard","hentry","category-custom-notepads","tag-custom-notepad","tag-custom-printed-notepads","tag-customized-notepads"],"blog_post_layout_featured_media_urls":{"thumbnail":"","full":""},"categories_names":{"2":{"name":"Custom Notepads","link":"https:\/\/www.captainnotepad.com\/blog\/category\/custom-notepads\/"}},"tags_names":{"3":{"name":"custom notepad","link":"https:\/\/www.captainnotepad.com\/blog\/tag\/custom-notepad\/"},"12":{"name":"custom printed notepads","link":"https:\/\/www.captainnotepad.com\/blog\/tag\/custom-printed-notepads\/"},"13":{"name":"customized notepads","link":"https:\/\/www.captainnotepad.com\/blog\/tag\/customized-notepads\/"}},"comments_number":"0","wpmagazine_modules_lite_featured_media_urls":{"thumbnail":"","cvmm-medium":"","cvmm-medium-plus":"","cvmm-portrait":"","cvmm-medium-square":"","cvmm-large":"","cvmm-small":"","full":""},"_links":{"self":[{"href":"https:\/\/www.captainnotepad.com\/blog\/wp-json\/wp\/v2\/posts\/423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.captainnotepad.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.captainnotepad.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.captainnotepad.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.captainnotepad.com\/blog\/wp-json\/wp\/v2\/comments?post=423"}],"version-history":[{"count":3,"href":"https:\/\/www.captainnotepad.com\/blog\/wp-json\/wp\/v2\/posts\/423\/revisions"}],"predecessor-version":[{"id":2179,"href":"https:\/\/www.captainnotepad.com\/blog\/wp-json\/wp\/v2\/posts\/423\/revisions\/2179"}],"wp:attachment":[{"href":"https:\/\/www.captainnotepad.com\/blog\/wp-json\/wp\/v2\/media?parent=423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.captainnotepad.com\/blog\/wp-json\/wp\/v2\/categories?post=423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.captainnotepad.com\/blog\/wp-json\/wp\/v2\/tags?post=423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}