{"id":393,"date":"2016-08-18T01:46:29","date_gmt":"2016-08-18T01:46:29","guid":{"rendered":"http:\/\/www.captainnotepad.com\/blog\/?p=393"},"modified":"2026-03-31T20:47:18","modified_gmt":"2026-04-01T03:47:18","slug":"custom-notepads-promotional-items-work-business","status":"publish","type":"post","link":"https:\/\/www.captainnotepad.com\/blog\/custom-notepads-promotional-items-work-business\/","title":{"rendered":"Why Promotional Items Work For Your Business"},"content":{"rendered":"

Today\u2019s consumers are more savvy than other, demanding more personalized experience in everything they see and touch. What better way to connect with consumers than with promotional products. Mobile, highly-targeted and inexpensive, promotional products are the only advertising medium capable of engaging all five senses. Adding your message to a tangible product turns an ordinary message into a marketing experience people can see, touch, hear, smell and even taste. In 2011, advertisers spent more than $18 billion in promotional items. Promotional items produce valuable referrals from satisfied customers. A survey conducted by a local university indicated accompanying a request for referrals with an offer of a promotional product incentive drew as many as 500% more referrals as an appeal letter alone. Can\u2019t ask for better results than that.<\/span><\/p>\n

The use of a promotional product, such as <\/span>customized notepads<\/span><\/a>, as the advertising medium achieved an impact of about 69% in increased brand interest and 84% in creating a good impression of the brand. What affect does the positive impact on brand image have:<\/span><\/p>\n